Brand Identity + print + event collateral for design institute
Indian Institute of Art & Design
Indian Institute of Art and Design is a contemporary design schools nestled in the heart of New Delhi. They came to us right at the point of their inception and needed our assistance in establishing itself in the ranks of global institutions in terms of its visual architecture.
For its logo, therefore, we wanted to achieve a clean, contemporary, and international look. We decided to keep it simple and compliment it with a strong colour, such as red. The slight cut of the letter ‘D’ is supposed to represent an open ended play on the word ‘design’, and also its own design itself. The palette is also kept simple and strong – red, grey, white, and black.
We have assisted them in creating plenty of print collateral for the institute. Things like brochures for parents and students, notepads for students, newspaper ads etc. Along with lots and lots of merchandise for students, faculty, and parents to flaunt.